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The Psychology of Money

Never Enough
A Journey from Barista to Billionaire

A rare and honest account from entrepreneur and investor Andrew Wilkinson of the lessons learned — and mistakes made — on the road to wealth.
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Andrew Wilkinson
@awilkinson

I started my company 16 years, 3 months, and 5 days ago.



Today, it went public.



But let's rewind for a second...

April 21, 2023
Andrew Wilkinson
@awilkinson

This is a story about how I lost $10,000,000 by doing something stupid.



Ten. Million. Dollars.



Literally up in smoke. Money bonfire...

March 31, 2021
Andrew Wilkinson
@awilkinson

How to win at business:



Hire smart people. 

Pay them well. 

Leave them alone...

February 13, 2021
Andrew Wilkinson
@awilkinson

In January, I turned 38.

I'll probably die in about 17,824 days (ChatGPT's best guess).

Here's a list of 38 things I've learned over the last 13,952 days of my life so far...

january 22, 2020
Andrew Wilkinson
@awilkinson

As a CEO, your job is actually to do nothing.



CEOs who actually perform duties within their companies are failing.

Your job is to set strategy and culture, delegate, and incentivize...

March 6, 2020
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Praise for Never Enough
“Like going to business school and therapy all in one book.”
James Clear
New York Times Bestselling Author, Atomic Habits
“A massively important topic written by a guy with firsthand experience. Everyone should read this.”
Morgan Housel
New York Times Bestselling Author, The Psychology of Money
“An incredibly candid and personal story of a great young investor and his learnings from his successes and failures to date. I read it in one sitting and loved it. A must-read.”
Bill Ackman
CEO, Pershing Square Capital Management
“Never Enough is a gripping reminder about what’s worth wanting and being careful what you wish for.”
Shane Parrish
New York Times Bestselling Author, Critical Thinking, and Founder, Farnam Street
“Andrew's journey from rags to riches is more than just his story – it's a blueprint for every entrepreneur. As you turn each page, you'll find yourself questioning and redefining your own approach to business. Never Enough is entrepreneur's therapy in 208 pages.”
Derek Sivers
Author, Anything You Want and Founder, CDBaby
“Never Enough might be the best book I've ever read about making loads of money—the conundrum of wanting more and more, even knowing it won't make you happier, and seeing it produce so much pointless and ridiculous behavior. Andrew Wilkinson has stepped off this hedonic treadmill to give us a gripping first-person account of his singular experience as an entrepreneur and investor. He is breathtakingly honest about the one subject that rich people find it hardest to be honest about.”
Jacob Weisberg
Author and Cofounder, Pushkin Industries
“A raw, unfiltered look at the dark side of entrepreneurship, Never Enough strips away the glitz to reveal the grit. Essential reading for anyone seeking the unvarnished truth about the entrepreneurial journey.”
Sophia Amoruso
New York Times Bestselling Author, Girlboss, Investor, and Entrepreneur
“Andrew is what happens when a billionaire meets Zen Buddhism. If you want money but also happiness (don't we all?) read everything he writes. But if I was you, I'd start with Never Enough.”
Codie Sanchez
Founder, Contrarian Thinking Media & Capital Group
“What makes Never Enough so compelling is the extreme candor with which Andrew describes his remarkable hardship-laced entrepreneurial journey. Warts and all, he tells it exactly as it unfolded. The take-home value is off the charts!”
Mohnish Pabrai
Businessman, Investor, and Philanthropist
“Andrew Wilkinson tells an incredible true-life story: high tech, digital nomad crosses paths with the Norman Rockwell world of Warren Buffett, Charlie Munger and Berkshire Hathaway. A must read – for died in the wool value investors, and high tech digital nomads alike.”
Guy Spier
Investor and Author, The Education of a Value Investor
“The best, most life-changing business books are written by people who've quietly spent decades building massive companies and then, after years of others begging, finally give in and tell their stories. That's Andrew and this book.”
Sam Parr
Cohost, My First Million podcast
“Andrew Wilkinson is - without a doubt - one of the great young founders of our time. This book provides excellent insight into his life and work.”
David Senra
Host, Founders podcast
“Andrew's journey from rags to riches is more than just his story—it's a blueprint for every entrepreneur. As you turn each page, you'll find yourself questioning and redefining your own approach to business. Never Enough is entrepreneur's therapy in 250 pages.”
Greg Isenberg
Cofounder, Late Checkout
“This riveting story of a computer nerd who builds a Buffet-inspired investing empire. Wilkinson shows entrepreneurs and investors how to show up and do the work, play the long game and answer the elusive question of 'What's enough money?”
Khe Hy
Founder, RadReads
“A massively important topic written by a guy with firsthand experience. Everyone should read this.”
Morgan Housel
New York Times Bestselling Author, The Psychology of Money
“Never Enough is a gripping reminder about what’s worth wanting and being careful what you wish for.”
Shane Parrish
New York Times Bestselling Author, Critical Thinking, and Founder, Farnam Street
“Never Enough might be the best book I've ever read about making loads of money—the conundrum of wanting more and more, even knowing it won't make you happier, and seeing it produce so much pointless and ridiculous behavior. Andrew Wilkinson has stepped off this hedonic treadmill to give us a gripping first-person account of his singular experience as an entrepreneur and investor. He is breathtakingly honest about the one subject that rich people find it hardest to be honest about.”
Jacob Weisberg
Author and Cofounder, Pushkin Industries
“Andrew is what happens when a billionaire meets Zen Buddhism. If you want money but also happiness (don't we all?) read everything he writes. But if I was you, I'd start with Never Enough.”
Codie Sanchez
Founder, Contrarian Thinking
“Andrew Wilkinson tells an incredible true-life story: high tech, digital nomad crosses paths with the Norman Rockwell world of Warren Buffett, Charlie Munger and Berkshire Hathaway. A must read – for died in the wool value investors, and high tech digital nomads alike.”
Guy Spier
Investor and Author, The Education of a Value Investor
“Andrew Wilkinson is - without a doubt - one of the great young founders of our time. This book provides excellent insight into his life and work.”
David Senra
Host, Founders podcast
“This riveting story of a computer nerd who builds a Buffet-inspired investing empire. Wilkinson shows entrepreneurs and investors how to show up and do the work, play the long game and answer the elusive question of 'What's enough money?”
Khe Hy
Founder, RadReads
Never Enough
Get your copy of the book
Amazon
Barnes & Noble
Books A Million
Bookshop.org
Hudson Booksellers
Powell’s
Target
Walmart
Amazon
Barnes & Noble
Books A Million
Bookshop
Hudson Booksellers
Powell’s
Target
Walmart
About Andrew Wilkinson
Andrew Wilkinson is the co-founder of Tiny, which owns companies including AeroPress, MetaLab and Dribble, Letterboxd, and Mateína. He is also the co-founder and chairman of WeCommerce, a holding company that starts, buys, and invests in the world’s top Shopify businesses.



You can find Andrew on Twitter.
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