Why you're getting this: this is my Friends Newsletter; a place where I whisper the stuff no one puts on pitch decks.
This one’s about boring businesses.
And why they make the best exits.
If you’ve ever wondered whether your low-drama, high-margin business is worth anything to buyers like Tiny...
It is.
In fact, it might be more valuable than that VC-backed company burning $700K a month with a 14-person growth team and zero profit.
Here’s why.
Every few months, someone sends me a TechCrunch article:
“Startup exits to Stripe for $87M.”
What you don’t hear:
That’s not an exit. That’s indentured servitude.
Meanwhile, someone else sells their niche SaaS for $8M—100% owned, profitable, clean—and quietly retires in Whistler.
No headlines.
No board approvals.
Just a wire and a sunset.
That’s the silent goldmine.
Here’s why buyers love boring businesses:
Recurring revenue
Low churn
Few employees
Simple ops
No heroic founder keeping it alive
It’s not that we hate excitement.
It’s that we like predictability more.
Want to know exactly what we look for?
Read → What Buyers Like Tiny.com Look For
The big lie in startup world:
“We’re not profitable, but we’re growing!”
Cool.
We’ll come back in 3 years… if you’re still alive.
In boring business land, profit is the starting line.
Tiny will happily pay 3–5x EBITDA for a business doing:
20% margins
You don’t need a killer pitch.
Just a tidy P&L and a founder who’s not full of sh*t.
Want a cheat sheet?
Read → The Boring Business Exit Checklist
Weird pattern I’ve noticed:
The best exits usually come from people who:
They didn’t set out to get acquired.
They set out to build something simple, sustainable, and profitable.
Which ironically is exactly what buyers want.
Here’s how most boring business exits actually happen:
No bidding war.
No fanfare.
No press release.
Just a wire transfer and a clean calendar.
Want the play-by-play?
Read → What It’s Really Like to Sell to Tiny
You don’t have to sell.
One of the best things about boring businesses is that you can keep them.
They:
Which means you can hold them forever.
Or sell when you’re ready.
Optionality = leverage.
VC startups have to exit.
You get to decide.
Boring is beautiful.
Simple is scaleable.
Quiet is valuable.
If you’re building a boring business; good.
You’re sitting on the kind of company most buyers pray for:
No drama.
High margin.
And totally off the radar.
If you want to sell it someday, you won’t need a banker.
You’ll need a buyer who gets it.
And if that’s you?
You know where to find us.
Get Your Copy of Never Enough at https://www.neverenough.com
Or don’t.
Just go raise your margin and enjoy your peace.
—Andrew
