Don’t Raise VC, Raise Your Margin

October 3, 2025

Hello friend,

Why you're getting this: this is my Friends Newsletter; the place where I brain-dump hard-won lessons from 20+ companies, thousands of mistakes, and a deep hatred of raising capital.


Zero pressure to stick around. Just click unsubscribe. I won’t cry.

A few weeks ago I got yet another email that started with:

“Hey Andrew, big fan. We just raised our Seed round and wanted to pick your brain.”

Translation:
We burned all our money trying to acquire users who don’t care, and now we need help making this thing profitable before our board kicks us out.

I get these emails weekly.

And my answer is always the same:
You should’ve raised margin instead.

Here’s what I mean.

The VC Trap: A Round of Applause, Then a Decade of Debt

When you raise venture money, your real job isn’t to build a business.

It’s to:

  • Hit arbitrary milestones on a 12-month death clock
  • Report to a group of people who’ve never run a business
  • Burn $10M so you can raise $20M, so you can burn $20M to maybe exit for $50M (and take home $0)

You give away optionality in exchange for a moment of relevance on TechCrunch.

I’ve never raised VC.
Not because I’m some anti-capitalist rebel.
But because I like control, cash, and sleep.

Margin Is the Most Underrated Superpower in Business

A margin-rich business is a beautiful thing.

It lets you:

  • Walk away from bad deals
  • Invest in your team without begging a board
  • Say “no” 99% of the time
  • Survive downturns without firing half your staff
  • Actually keep the money you make

This isn’t theoretical.
It’s how we built Tiny.

We took cashflow from one profitable thing and used it to buy more profitable things.

We didn’t need pitch decks.
We needed P&Ls.

If you want to know what kind of businesses I look for today, go read:
👉 What Buyers Like Tiny.com Look For

The Status Game Is Rigged

Let me guess.

You raised a round.
Posted the announcement.
Got 400 likes and a few “🔥🔥🔥” comments from other founders doing the same.

Then the silence sets in.

Because raising money isn’t the game.
Keeping it is.

We’ve all seen the guy who raised $12M and now runs a LinkedIn growth agency to pay rent.

Don’t be that guy.

What I Chose Instead

Early on, I picked a different path.
I call it the boring business playbook:

  • High margin
  • Simple ops
  • Profitable from day one
  • Zero interest in press
  • Harder to copy than it looks
  • Can run without me

We built Metalab this way.
Dribbble, same thing.
Even Mateina ; boring on the surface, wildly profitable underneath.

Want the full philosophy?
👉 Bootstrapped, Not Broken

One of My Favorite Companies Ever? A Job Board.

No investors.
No product roadmap.
No growth team.

Just:

  • $29 per listing
  • 100% margin
  • Stripe, Notion, Zapier
  • A couple hours a week
  • A few million over a decade

No one cared.
But it paid for my life.

How to “Raise Margin” Instead of Capital

Here’s what I tell founders now:

  1. Double your prices. (You're undercharging. Trust me.)
  2. Fire your worst 10% of customers. (Your team will cry with relief.)
  3. Delay every hire by 3 months. (Your bank balance will thank you.)
  4. Stop trying to be a unicorn. (Aim for cash cow, not mythical horse.)

Build something that funds you, not your investors’ next fund.

And if you're ready to sell it someday?
Guess what buyers care about:
👉 Thinking of Selling? 7 Signs Your Business Is Ready for a Quiet Acquisition

No One Talks About This Because There’s No Status in It

But here's the truth:

I’d rather own a $3M business that nets $1M
than a $30M business that nets nothing.

I’ve done both.

One of them feels like freedom.
The other feels like a performance review with 5 VCs and a CFO you didn’t hire.

Final Thought

We live in a world obsessed with raising.

But the real question is:
Can your business survive without more money?

If the answer is no, you don’t need a term sheet.
You need a better margin.

Raise your prices.
Cut the fat.
Buy your freedom back, one basis point at a time.

I didn’t get rich because I was smart.
I got rich because I didn’t raise VC, and I never let my margin slip.

PS: Want to Go Deeper?

Here’s where to start:

Get Your Copy of Never Enough at https://www.neverenough.com

And if you’re still thinking of raising capital, maybe start by raising your standards.

See you next time,
–Andrew

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