Hello friend,
Why you’re getting this: you’ve either chased something shiny…
…or profited from something boring.
Today’s topic is about knowing the difference.
Here’s what I’m thinking about…
I know a guy with a PhD in AI.
He’s building an app that uses machine learning to recommend the perfect bite of your salad based on your micronutrient profile and mood.
He’s raised $2M.
Has zero customers.
Lives in a WeWork.
Sleeps terribly.
Meanwhile, my friend Geoff owns 4 laundromats and a coin-operated car wash.
He doesn’t read business books.
He doesn’t have a Twitter.
He drives a $90K truck. Paid in cash.
Smart people want to optimize everything.
They build Notion dashboards for their journaling habits.
They try four different CRMs before launching a landing page.
They set up their LLC before figuring out who their customer is.
And when the business gets boring?
They burn it down and start over.
That’s not wealth.
That’s self-harm.
I once asked a guy how he built a $20M company.
He said:
“I did the same thing, every week, for 17 years.”
Let that sink in.
No rebrands.
No hacks.
No pivots.
Just repeating what worked, slightly better each time.
Smart people look for leverage in disruption.
Wealthy people look for leverage in repetition.
I used to think being clever was the game.
New ideas.
New tools.
New markets.
But cleverness is a drug.
It feels productive.
But it’s often just a distraction from discipline.
In 2016, I launched three startups in a year.
Guess which one succeeded?
The one that looked almost identical to a company I already owned — just with a better operator.
Geoff’s laundromats are the same as they were 10 years ago.
Same location.
Same machines.
Same workflow.
But every month:
He doesn’t need a CTO.
He doesn’t pitch.
He doesn’t “network.”
He just compounds.
The smart founder wants to build a spaceship.
The wealthy operator builds a conveyor belt.
You don’t get rich by being the cleverest person in the room.
You get rich by being the most consistent.
That’s it.
Ask yourself:
If the answer is “no” to all four,
you’re chasing dopamine, not dollars.
Here’s the whole game:
That’s it.
That’s wealth.
1. What if I get bored easily?
Perfect. Boredom is your indicator that it’s working. Delegate, don’t destroy.
2. Isn’t innovation valuable?
Yes — but only after you master the fundamentals. Innovation without cash flow is cosplay.
3. Can you build wealth doing new things?
Sure. But it’s harder. And slower. And riskier.
4. What if I love creating new stuff?
Great. Just separate your art from your income. Don’t burn your business for your identity.
5. What’s the takeaway?
Smart is optional.
Repeatable is not.
If you’re addicted to novelty, you’ll never get to freedom.
If you learn to love the loop — the quiet repetition of solving the same problem better each time — you’ll wake up one day owning something compounding.
And you’ll wonder why you ever made it so hard.
Smart people chase novelty.
Wealthy people chase repeatability.
Get Your Copy of Never Enough at https://www.neverenough.com
