Hello friend,
Why you’re getting this: you want to get rich without raising money, building apps, or explaining what you do at parties.
This is your cheat code.
Here’s what I’m thinking about…
The internet is full of people selling courses about how to make $50K a month in your sleep.
You know what actually works?
A boring business.
Something your cousin thinks is lame.
Something your ex won't be impressed by.
Something your LinkedIn doesn’t know how to categorize.
But here’s the kicker:
Boring businesses make people rich.
If you want the roadmap, I’ve got five steps.
No fluff.
No funnels.
No fluff-filled “entrepreneur” mornings.
Just the actual game.
Forget passion.
Start with pain.
Find something that:
Examples:
Ask yourself:
“Who is dreading this job — and how much would they pay to not do it?”
That’s your wedge.
You don’t need a logo.
You need a quote.
Here’s how I validate an idea:
If they’re all:
You’re in.
No market research.
Just common sense.
Forget the fancy brand.
Buy a domain.
Set up a one‑page site (Use Carrd or Webflow).
Add:
Then:
Get 3 paying customers.
Then decide if you want to go deeper.
Don’t overthink your first $1,000.
Your first instinct will be to do everything.
Don’t.
Instead, ask:
Record yourself doing each step.
Use Loom, Notion, or Google Docs.
Turn that into SOPs.
Now you can:
Every hour you document = 10 future hours you reclaim.
For more on this, see: How to Run a Boring Business Without Doing the Boring Work
Forget branding.
Forget likes.
Forget hustle porn.
Build a weekly dashboard that shows:
Review it once a week.
Fix what’s broken.
Leave everything else alone.
This is the system.
You don’t need a business coach.
You need a scoreboard.
Once you have one humming?
Repeat.
Use the same:
One boring business is great.
Three?
That’s a portfolio.
And before you know it, you’re a local Berkshire Hathaway with a power washer.
1. How much money do I need to start?
$1K–$5K is often enough. Especially if you start service-based.
2. Do I need a partner?
No — but a great operator makes everything easier.
3. What if I don’t want to do the work?
Perfect. Delegate. Start by documenting the boring parts.
4. Can this scale?
Yes. Stack, franchise, or roll-up over time.
5. What if I get bored?
Good. That means it’s working. That means it’s repeatable.
6. Where do I find business ideas?
Read: 20 Boring Business Ideas
7. How do I automate stuff?
Use Jobber, Stripe, Zapier, and AI (I’m a Lindy fanboy).
Start simple.
8. What if I lose a customer?
Cool. Ask why. Fix it. Replace them.
You’re not trying to be perfect — just durable.
9. Should I use AI?
Yes — just not where trust or human touch matters.
10. What should I read next?
How to Spot a Boring Business Before It’s Cool
Everyone’s chasing big swings.
You’re building small loops.
Repeatable. Durable. Boring.
The 5-Step Boring Business Blueprint won’t impress your college roommate.
But it might retire you 10 years early.
That’s the point.
Get Your Copy of Never Enough at https://www.neverenough.com
