Never Enough
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Get in touch

Hello.

I read everything. I can’t reply to everything.

The best way to reach me is email, but the version of me that answers email is on a long delay. Anything below the line about the newsletter, the book, or one of my companies will get to the right person faster than coming through me directly.

If you’re a reader, please write. I won’t always reply, but I read everything. The notes that stick with me are the specific ones — “this story reminded me of x” beats “love your work” by a factor of about a hundred.

If you’re pitching, please don’t take silence personally. I get a lot, and most of what I’d like to do isn’t the thing I should be doing.

Where to send things

Sorted by topic.

Honestly

What I’m bad at responding to.

Not a value judgment. Just an honest map of where my inbox breaks down.

  • Cold pitches and decks.
  • Intros to people I don’t know who want to meet me.
  • Conference invites that aren’t in Victoria.
  • “Can I pick your brain” — I’ve put most of what’s in there in the newsletter.
  • Investment requests outside Folly’s thesis.
  • AI startup intros. There are too many.
Conversely

What I respond to fastest.

  • Notes from readers about a specific story, line, or recommendation.
  • Follow-ups from people I’ve actually met. Remind me where we sat.
  • Technical feedback on this website — typos, broken links, accessibility issues.
  • Founders selling a profitable, beloved internet business — that’s the day job.
Elsewhere

Or come find me on the internet.

I’m most replyable on X.