Never Enough
Subscribe

I accidentally bought a concrete company?

How Warren Buffett's '10% of a classmate' question and an unpaid speech at the University of Victoria turned into co-ownership of a precast architectural concrete business.

By me2 min read

I accidentally bought a concrete company?

Warren Buffett has a great line. He asks college students in his lectures:

"If I granted you the right to buy 10% of one of your classmate's earnings for the rest of their lifetime, who would you invest in?"

Well, I stole his excellent question and I've gotten in the habit of asking it.

Last summer, I spoke to a class of business school students at the University of Victoria.

It was an unpaid speech, but it turns out they paid me.

Why? Because I ended up starting a social media agency called download with two of them, Aiden and Hiroko.

It's worked out really well. It's growing like crazy, and already kicking off profits. (If you need video-based social like TikTok or Instagram Reels, email them.)

As I always do, I asked them the Buffett question.

The name that came back, with zero hesitation, was Connor Pettepiece.

I met Connor and he had an earnest intensity. I immediately liked him.

He told me he was interested in buying a business, so I told him I'd be interested in backing him.

A few months later, he'd found a business he wanted to buy with his business partner, Attila Knaitner.

It was a perfect first acquisition. Unsexy. Under optimized. And in an AI resistant industry. Most importantly: he could acquire it at a fair price.

The business was Rocky Mountain Concrete in Lumby, British Columbia.

We closed the deal a couple months ago, and I'm now a proud co-owner of a concrete business. There's a sentence I never thought I'd write.

Connor and Attila have really impressed me.

They've rolled up their sleeves (including back breaking manual labour to learn the ropes) and completely systematized and transformed the business.

They've been sharing their progress on Instagram and it's been fun to follow along.

So, if you're looking for precast architectural concrete or landscape products for a home renovation, a real estate development, or a bizarre concrete art project (?)—you know who to talk to. Email Connor

Originally published in the My name was in the Epstein files... issue of Never Enough.

Andrew Wilkinson signature

Andrew · Victoria · February 11, 2026

Read next

Never Enough by Andrew Wilkinson

The book

The title is a confession.

320 pages on why having a lot didn’t fix anything. Out now in hardcover, ebook, and audiobook narrated by yours truly.

Read about the book

Keep reading

The newsletter is free.

Thirty thousand people read it. About six of them email me back, and one is my mom.