Never Enough
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Geoff Bozos

For every Jeff Bezos, there are 99 Geoff Bozos. This is the math that kept me bootstrapped when everyone else was chasing unicorn odds.

By me2 min read

I often get asked why I’ve chosen to bootstrap all of my businesses and always answer the same way:

Do the math…

Roughly 7% of startups make it to a valuation or sale in excess of $40MM and 1.28% of startups achieve a billion dollar valuation.

Would you bet any amount of your net worth on an investment with a 7% chance of a marginal return and a 1.28% chance of a huge return? Would you buy a house if you knew there was a 93% chance it would go to zero?

I didn’t think so.

For every 1 Jeff Bezos, there are 99 Geoff Bozos who failed. Which are you?

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Andrew · Victoria · May 14, 2016

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Never Enough by Andrew Wilkinson

The book

The title is a confession.

320 pages on why having a lot didn’t fix anything. Out now in hardcover, ebook, and audiobook narrated by yours truly.

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