Joe Rogan Got Ripped Off by Spotify
Spotify's Joe Rogan deal looked enormous. I thought it was cheap, because the biggest podcast in the world was probably worth far more than the headline number.
There’s only one winner in the deal between the podcaster and the music streaming giant. And it’s not Rogan.
Photo: Vivian Zink/Syfy/NBCUniversal via Getty Images
Oil companies are famous for approaching hapless farmers and buying drilling rights for their properties for next to nothing.
The farmers don’t realize they are sitting on tens of millions of dollars of oil, so they accept a $50,000 one-time payment.
It feels like a huge win…
Until they realize that they just lost out on tens of millions of dollars of oil riches.
That’s Joe Rogan right now.
In September, I wrote a post about how Howard Stern is getting ripped off by Sirius. I made the case that Howard Stern is making $90 million a year when he could be making 2–3x by cutting out the middle-man and doing a subscription podcast.
In that post, I also speculated that Joe Rogan — the largest podcaster in the world — was likely a billionaire. Even though he probably didn’t realize it.
Apparently, Joe Rogan didn’t read my post. But someone else definitely did:
Daniel Ek, the CEO of Spotify, who just closed an exclusive deal with Rogan to move his show (audio and video) to the Spotify platform.
Andrew · Victoria · June 2, 2020
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