Never tell, always storytell.

Hey everyone,

If you're new here, welcome to Never Enough, where I brain dump interesting stuff that has been on my mind over the last week.

Never tell, always storytell.

A few weeks ago, I invited 80 exceptional people to Victoria for my second annual Interesting People conference. This year, we focused on storytelling. We had Matt Dicks, who has won The Moth an absurd number of times and has the ability to make even the most innocuous story bring tears to any audience's eyes.

Storytelling is a superpower I've honed over the last decade. Too many people screw up by just dumping facts:

"Here's what my startup does. This is the market it's tackling. Here's the customer persona."

BORING. I'm asleep already.

What you should be doing is telling your story. Sharing your hero's journey. Talking about your fuck ups and the chip on your shoulder. Helping others see themselves in you, feeling bought in.

Matt was incredible, and in just under 48 hours we had multiple people get up onstage and tell incredible stories with a bit of coaching from Matt.

It's not rocket science, and he breaks it all down in his new book on using stories in a business context. It's called Stories Sell, and you should go check it out.

My friend Nick Gray MC'd the Interesting People conference. I think he's one of the most interesting people I know, because instead of fixating on getting rich (which he has quietly become), he is focused on building a huge network of friends. He does this in an incredibly nerdy way, where he basically builds a funnel:

Social Media -> Events -> Smaller Dinners -> Close Friendships.

I just interviewed him for my podcast and he walks through it all.

If you're feeling like you want more friends, then you need to check out this interview.

Billionaire < Friend Billionaire. Check out the interview here.

I often snap back to reality after 30 minutes of scrolling YouTube and wonder what happened. It's my #1 time suck, and yet I don't want to block it. It's too useful.

So, the other day I discovered UnTrap for YouTube. It's really simple: when you go to YouTube.com, it redirects you to your history or watch later page. The idea being that you can't go down the rabbit hole and instead either have to search for what you specifically want, or just view stuff you've previously saved to watch later.

I've found it's really helped me cut down on YouTube time. Highly recommended.

This year, a few simple negotiations made Tiny shareholders enough extra profit to buy six Porsche 911s.

If you own your business, every dollar of savings is a dollar in your pocket.

Accordingly, you're insane not to negotiate all your expenses.

Often all it takes is asking: "Is that the best you can do?" or sharing a quote from a competitor...

Read the full essay →

I had a lot of fun doing these two longform interviews:

Modern Wisdom with Chris Williamson Big Deal with Codie Sanchez

That's all for this week…

-Andrew